Before a prospect reads your proposal, your email domain has already signaled your status. Get your custom domain live and linked to Google Workspace — this is the single change that repositions you in the market immediately.
💡 Pro Tip: Screenshot your current DNS settings before you change anything. Most MX records propagate in 30 minutes but can take up to 72 hours. Don't panic if email doesn't work immediately.
Module 02
The "We" Architecture — Look Like a Team
You don't need multiple paid seats to look corporate. Use Google Groups to create billing@, solutions@, and operations@ aliases — all routing to your one inbox. Clients will never haggle with a "billing department."
💡 Critical: After creating groups, go to Gmail Settings → Accounts → "Send mail as" and register each alias. Without this step, you can receive mail to billing@ but you can't reply from it. This is the step everyone misses.
Module 03
Business Process Strategy — Workflow First
Software doesn't create structure — it scales it. Map your 5-phase operating cycle on paper first: Attract → Capture → Deliver → Retain → Grow. Then build Google tools around each phase.
Building Your SOP System in Google Drive
🎥 4:00
SOP Template — Copy to Google Docs
Standard Operating Procedure Template
Process Name: [Task name]
Department: [e.g., Operations / Client Services]
Owner: [Name or role]
Version: 1.0 | Last Updated: [Date]
OVERVIEW
Purpose: [Why this process exists]
Trigger: [What starts it — e.g., new form submitted]
Output: [What it produces — e.g., onboarding email sent]
STEPS
Step 1: [Action] | Tool: [Google Forms] | Time: [2 min]
Step 2: [Action]
Step 3: [Action]
SUCCESS: [How you know it was done correctly]
🤖Section 2: AI & Document IntelligenceModules 04–06
Module 04
Gemini AI — Built-In Business Intelligence
Enterprise-grade AI already inside your Workspace account. Draft client proposals, analyze revenue, research competitors, and build content — directly in Docs, Sheets, and Gmail at no extra cost.
Act as a business writer. Draft a 3-page customized scope of work.
Client Name: [Name]
Budget: [Amount]
Core Deliverable: [Description]
Structure with three sequential milestones:
1. Discovery & Strategy (check-in: [Date])
2. Build & Execute (check-in: [Date])
3. Launch & Optimize (check-in: [Date])
Each milestone should have: deliverables, timeline, and success metrics.
Tone: Professional, confident, outcome-focused.
Competitive Analysis Reporter
Use Gemini Deep Research to run a competitive analysis.
My Business: [Name, type, location]
Target Market: [e.g., small business owners in Houston]
Top 3 Competitors: [List names or websites]
Analyze and provide:
1. SERVICE GAPS: What they're NOT offering
2. PRICING: Price ranges and patterns
3. CONTENT: Topics, formats, platforms they dominate
4. COMPLAINTS: What 1-star reviews say
5. MY OPPORTUNITY: Where I can differentiate credibly
Format as a structured brief I can share with my team.
Module 05
NotebookLM — Document Intelligence Hub
Upload your contracts, SOPs, client emails, and business documents. Ask questions and get instant, source-grounded answers from your own files — not the internet. Your most powerful pre-meeting tool.
💡 Best Use: Before every client meeting, upload their proposal and previous emails. Ask "What are the 3 most important things this client cares about?" — get a 60-second briefing from their actual files, not from memory.
Module 06
Workspace Studio — Automation Agents
Replace Zapier ($49/month) with native Workspace automation agents. Build in plain English — no code. Daily briefings, pre-meeting summaries, invoice auto-filing, and client onboarding — all automated.
// Paste into Script Editor linked to your Google Form
function onFormSubmit(e) {
var r = e.namedValues;
var name = r['Full Name'][0];
var email = r['Email Address'][0];
var svc = r['Service Requested'][0];
var subj = 'Welcome to [YOUR BUSINESS], ' + name + '!';
var body = 'Hi ' + name + ',\n\nThank you for reaching out about ' + svc + '.\n\n'
+ 'What happens next:\n'
+ '1. Discovery call link sent within 2 hours\n'
+ '2. Custom proposal within 48 hours\n'
+ '3. Project kickoff within 5 business days\n\n'
+ 'Best,\n[YOUR NAME]\n[YOUR BUSINESS]';
GmailApp.sendEmail(email, subj, body, {
from: 'operations@yourdomain.com',
name: '[YOUR BUSINESS] Operations'
});
}
Four tools, one ecosystem. Google Meet (AI notes), Google Voice (business phone), Google Chat (replace Slack), Google Authenticator (2FA security). All included, all integrated.
⚠️ Set up 2FA first. One phishing attack can undo everything you build. App-based 2FA takes 20 minutes and protects your entire business ecosystem. Do this before any other module.
📈Section 4: Data Systems & ContentModules 11–16
Mods 11 & 13
Google Forms + Sheets CRM & Gmail Mail Merge
Zero-cost client tracking. Intake form → CRM Sheet → automated email sequence. Replaces Typeform + Airtable ($80/month). Gemini can analyze your revenue data and tell you which service makes you the most money.
Headers:
Timestamp | Full Name | Email | Phone | Service | Budget | Source | Status | Follow-Up Date | Proposal Sent | Signed | Value | Payment | Notes
Status Dropdown Options:
New Lead → Contacted → Discovery Scheduled → Proposal Sent → Negotiating → Closed Won → Closed Lost → Archived
Key Formulas:
=COUNTIF(H:H,"New Lead") — count new leads
=SUMIF(H:H,"Closed Won",L:L) — total won revenue
=AVERAGEIF(H:H,"Closed Won",L:L) — avg deal value
Module 12
Google Maps + Business Profile + Local Ads
Local Search is the most important free marketing channel most business owners ignore. Claim and optimize your listing, set up review automation, and run the free-to-paid local ad progression.
📌 The Distinction:Google Vids = business walkthroughs, onboarding, screen-shares with AI avatars. Already in your Workspace. Google Flow = AI cinematic video with Veo for brand-level content. Separate product. Module 14 covers both.
Mods 15 & 16
The AI Content Sprint + YouTube Strategy
One topic → 7 fully produced content assets in under 60 minutes. Every week. The YouTube script you already produce becomes permanent Google Search traffic that compounds for years.
The 60-Minute 7-Format Sprint in Real Time
🎥 8:30
The 60-Minute 7-Format Sprint Engine
Act as a content strategist for [BUSINESS NAME], a [TYPE] serving [AUDIENCE] in [CITY].
Topic for this week: [e.g., "3 signs your business needs better systems"]
Generate all 7 formats in one pass:
1. BLOG POST (600 words): SEO-optimized with H2 headers and CTA
2. INSTAGRAM REEL SCRIPT (60 sec): Strong hook, problem→solution→CTA, visual notes
3. INSTAGRAM CAROUSEL (6 slides): Slide 1=hook, 2-5=points, 6=CTA
4. EMAIL NEWSLETTER (250 words): 3 subject line options, personal angle, CTA
5. GOOGLE BUSINESS PROFILE POST (150 words): Local keywords, service mention
6. FACEBOOK ADS (3 versions): Pain / Benefit / Curiosity angles, 30 words each
7. YOUTUBE SCRIPT (5 min): Hook (30s), intro (1min), 3 points with B-roll cues, CTA
Need Direct Support?
Stuck on a DNS record, automation script, or Google setup step? We're standing by.
Social Media AI Playbook — 15 Modules Across 5 Months
A structured, month-by-month system for building your social media presence using AI tools — from platform strategy and brand voice to AI avatar videos, paid advertising, and analytics. Built for a team of one.
What's Inside
— Platform strategy for 6 channels
— ElevenLabs AI voice creation
— HeyGen avatar videos
— UGC ad creation pipeline
— Meta Ads from $5/day to scale
— CPM, CTR, ROAS analytics
— 90-day content calendar
— Community building + influencer
Social Track — Course Preview
Add your intro video in Admin
Watch this 3-minute overview to see exactly what you'll learn and build in this track.
📱
Social Media AI Playbook
Create. Schedule. Scale. With AI.
5 months of structured content — tools, strategy, scripts, avatar videos, ads, and analytics — no full-time team required.
📅Month 1 — Foundation & StrategySM-01 to SM-03
SM-01
Platform Deep Dive — Where Your Customers Actually Are
Before posting a single piece of content, you need to understand the mechanics and audience of each platform. Not every platform is right for every business. This module breaks down Instagram, TikTok, Facebook, YouTube, LinkedIn, and Google Business — their algorithms, audiences, content formats, and best use cases — so you can choose the two or three that will move the needle for your specific business.
Platform Overview — Choosing the Right Channels
🎥 Add your video
📸
Instagram
Best for: Visuals, local discovery, product showcases, Reels reach, Stories engagement. Algorithm rewards: Saves, shares, comments over likes.
🎵
TikTok
Best for: Discovery, viral reach, 25–45 demo growing fast, educational content. Algorithm rewards: Watch-through rate and re-watches.
👥
Facebook
Best for: Ads (most powerful targeting), Groups, local events, 35+ demographic. Algorithm rewards: Meaningful interactions and time spent.
▶️
YouTube
Best for: Permanent SEO traffic, authority, long-form education, Shorts for discovery. Algorithm rewards: Watch time and click-through rate.
💼
LinkedIn
Best for: B2B, consulting, speaking, professional brand. Algorithm rewards: Comments and dwell time. Text posts still outperform.
📍
Google Business
Best for: Local search, reviews, Maps ranking. Free. Most ignored. Algorithm rewards: Regular posts, reviews, and Q&A responses.
Act as a social media strategist. Conduct a platform audit for my business and recommend the best 2-3 platforms to focus on.
My Business: [Name, type, location]
My audience: [Age range, demographics, interests]
My goals: [Brand awareness / Lead generation / Direct sales / Community building]
My content comfort level: [Writing / Video / Images / All]
Time available per week: [Hours]
Current platforms (if any): [List]
Based on this, provide:
1. TOP 2-3 PLATFORM RECOMMENDATIONS with reasons why each fits
2. ONE PLATFORM TO AVOID and why it's wrong for this business right now
3. CONTENT TYPE that will perform best on each recommended platform
4. STARTING POSTING FREQUENCY (realistic, not aspirational)
5. 30-DAY QUICK WIN: One action on each platform that will show results within 30 days
Your brand voice is the personality behind every post. It's what makes people recognize you before they see your name. Most small business social media fails not because of bad content but because there's no consistent voice — every post sounds like it was written by a different person. This module walks you through defining your voice, creating a visual identity system, and using AI to maintain that consistency at scale.
Act as a brand strategist. Create a complete Brand Voice Guide for my social media presence.
Business: [Name, industry, location]
Founded: [Year / Story in 1-2 sentences]
Target customer: [Detailed description]
Brand personality adjectives: [3-5 words you want to be known for]
Brands I admire: [2-3 examples and why]
What I'm NOT: [Qualities that don't fit my brand]
Generate:
1. BRAND VOICE DEFINITION (1 paragraph): The personality in words
2. TONE GUIDE by platform:
Instagram: [More casual, visual storytelling]
LinkedIn: [More professional, thought leadership]
TikTok: [Raw, direct, fast]
Email: [Warm, personal, direct]
3. WRITING DO'S AND DON'TS (5 each)
4. SAMPLE CAPTIONS: Same topic written in my brand voice for Instagram, LinkedIn, and TikTok to show the difference
5. WORDS WE USE / WORDS WE AVOID (10 each)
SM-03
Content Pillars — The System That Ends Blank-Page Syndrome Forever
Content pillars are 3-5 recurring themes that your brand rotates through consistently. They give you a framework to create from instead of starting from scratch every time. They also give your audience a reason to follow — they know what kind of value to expect. Once your pillars are defined, AI can generate a year's worth of content ideas in one session.
Building Your Content Pillar System
🎥 Add your video
The 5-Pillar Framework — Use This Mix Every Week
🎓
Educational
Teach something valuable. No pitch.
🤝
Behind the Scenes
Show your process, your team, your life.
⭐
Social Proof
Results, testimonials, transformations.
💡
Inspiration
Mindset, motivation, values you stand for.
🛒
Promotional
Offers, launches, calls to action. 1 in 5 posts max.
Content Pillar Builder + 60 Topic Ideas
Act as a content strategist. Define my content pillars and generate 60 content topic ideas.
Business: [Name, type, what you sell]
Target audience: [Who they are, what they struggle with]
My expertise: [What I know better than most people in my industry]
Products/services offered: [List them]
Generate:
1. MY 5 CONTENT PILLARS: Each with a name, description, and why it resonates with my audience
2. 12 CONTENT IDEAS PER PILLAR (60 total):
For each idea include:
— Hook (first line of the post/video)
— Format recommendation (Reel / Carousel / Static / Story / Long-form)
— Platform priority (Instagram / TikTok / LinkedIn / YouTube)
3. RECURRING SERIES IDEAS: 3 weekly series concepts (e.g., "Monday Motivation," "Tool Tuesday") that are sustainable and on-brand
🎬Month 2 — AI Video Creation SystemSM-04 to SM-06
SM-04
ElevenLabs — Professional AI Voice in 5 Minutes
ElevenLabs is the industry standard for AI voice generation. You can clone your own voice with 60 seconds of audio and use it for every future video — meaning you never have to record yourself talking again. Alternatively, choose from 1,000+ pre-built voices across every accent, age, and tone. This module covers Voice Lab setup, cloning your voice, script-to-audio in under 2 minutes, and exporting for use in HeyGen, CapCut, or any video editor.
ElevenLabs Voice Clone + Audio Export Walkthrough
🎥 Add your video
How to Clone Your Voice
Record 60 seconds of clear speech (phone mic is fine)
Act as a voice-over scriptwriter. Write a professional narration script optimized for AI text-to-speech (ElevenLabs).
Content type: [Product explainer / Ad / Podcast intro / Course intro / Social Reel]
Platform: [Instagram / TikTok / YouTube / Podcast]
Duration: [15 / 30 / 60 / 90 seconds]
Brand voice: [Warm and expert / Energetic and direct / Calm and authoritative]
Topic: [What is the audio about]
CTA: [What should listener do after hearing this]
Write the full script with:
— Natural sentence breaks (add [PAUSE] where natural pauses should occur)
— Emphasis markers for key words [EMPHASIS: word]
— Pacing notes: [SLOW] [FAST] [NORMAL]
— Pronunciation guide for any unusual words or brand names
— Estimated word count and duration at natural pace
💡 Pro Tip: ElevenLabs free tier gives you 10,000 characters/month — roughly 8 minutes of audio. That's enough for 15-20 short social media videos. Upgrade to Creator ($22/month) only when you're producing more than that consistently.
SM-05
HeyGen — Your AI Avatar Video System
HeyGen lets you create photorealistic talking-head videos using an AI avatar built from your own photo or from 100+ preset avatars. You write the script, add your ElevenLabs voice, and HeyGen renders a professional video in minutes. No camera. No lighting. No re-recording. This module covers avatar creation, connecting your ElevenLabs voice, video templates for different platforms, and the batch production workflow for creating a week of content in one session.
HeyGen Avatar Setup + Full Video Production
🎥 Add your video
📸
Instant Avatar
Upload 1 clear photo → avatar ready in minutes. Works from a selfie.
🗣️
Voice Integration
Paste your ElevenLabs voice ID → all videos use your voice automatically.
📐
Platform Sizes
1:1 for Instagram, 9:16 for Reels/TikTok, 16:9 for YouTube — all in one click.
Write a 60-second avatar video script for HeyGen. Format for text-to-speech delivery.
Business: [Name, type]
Topic: [Specific subject for this video]
Platform: [Instagram Reel / TikTok / YouTube Short / Facebook]
Target viewer: [Who is watching — what problem do they have?]
Goal: [Awareness / Lead / Sale / Education]
SCRIPT (write in spoken, conversational language — no bullet points, no headers):
[0-3 sec HOOK]: One punchy opening statement. Must make viewer stop scrolling.
[3-12 sec PROBLEM]: State the problem your viewer has, make them feel understood.
[12-35 sec SOLUTION]: Introduce your solution/product/service. 3 key benefits max.
[35-50 sec PROOF]: One result, testimonial, or statistic. Short and specific.
[50-60 sec CTA]: One action. Make it specific ("Click the link in bio" not "reach out").
VISUAL DIRECTION NOTES: [Describe what B-roll or text overlays should appear during each section]
BACKGROUND: [Color or style for HeyGen background]
CAPTION STYLE: [Bold text / Subtitle style / Minimal]
SM-06
Reels + TikTok Strategy — The Algorithm Playbook
Short-form video is the highest-reach content format on the internet right now. Instagram Reels and TikTok both use interest-graph algorithms — meaning your content gets shown to new people who don't follow you based on what they watch. This is the only organic channel where a brand new account can reach 100,000 people on the first post. This module covers the hook formula, retention tactics, trending audio, hashtag strategy, and the 3-video test system for finding what works for your specific audience.
Reels + TikTok Algorithm Strategy
🎥 Add your video
The 3-Second Hook Formula — Types That Stop the Scroll
Bold Claim: "I saved $2,400 last month doing this one thing"
Question: "Why do 90% of small businesses fail in year 1?"
Mistake: "Stop posting 3x a day — here's why it's killing your reach"
Transformation: "Before: $0. After: $8K/month. Here's the exact system"
Act as a short-form video strategist. Generate 20 high-performing hooks for Reels and TikTok videos.
Business: [Name, type, what you sell]
Target audience: [Who watches]
Main topics: [List 3-5 subjects you cover]
Generate 20 hooks — 4 from each category:
BOLD CLAIM HOOKS (shock with a statistic or result):
[4 hooks]
MISTAKE/MYTH HOOKS (challenge conventional wisdom):
[4 hooks]
CURIOSITY/QUESTION HOOKS (make them need to know the answer):
[4 hooks]
TRANSFORMATION HOOKS (before → after):
[4 hooks]
PERSONAL STORY HOOKS (vulnerability or experience):
[4 hooks]
For each hook also provide:
— Recommended video format (talking head / text on screen / B-roll with voiceover)
— Ideal length (15s / 30s / 60s)
— Best platform (Instagram / TikTok / Both)
📣Month 3 — Paid AdvertisingSM-07 to SM-09
SM-07
Meta Ads Foundation — The Most Powerful Small Business Advertising Tool
Meta Ads (Facebook + Instagram) give you access to 3+ billion people with targeting so precise you can reach "Women 28-40 in Los Angeles who own small businesses and are interested in Google Workspace and entrepreneurship." No other advertising platform lets a $20/day budget reach this specific an audience. This module covers Business Manager setup, the campaign structure, audience targeting, pixel installation, and your first $5/day test campaign.
Meta Ads Setup — First Campaign Walkthrough
🎥 Add your video
Campaign Structure (Always Use This)
Campaign Level: Objective (Traffic / Leads / Sales) Ad Set Level: Audience + Budget + Placement Ad Level: Creative (video/image + copy + CTA)
Starting Budget Framework
Week 1-2: $5-10/day — testing 3 audiences Week 3-4: $15-20/day — scale winning audience Month 2+: 2x budget when ROAS > 2x Never: Spend more than $50/day without pixel data
Act as a Meta ads specialist. Build a full campaign brief for my first ad campaign.
Business: [Name, type, location]
Product/Service being advertised: [Description + price]
Goal: [Traffic / Lead form / Purchase / Message]
Budget: [$X per day]
Geographic target: [City / Region / National]
Create:
1. THREE TEST AUDIENCES:
Audience A (Interest-based): [Specific interests, behaviors, demographics]
Audience B (Lookalike): [Source audience to base this on]
Audience C (Broad): [Age range + location only — let Meta optimize]
2. AD COPY for each audience (customize the angle):
Primary text (125 chars)
Headline (27 chars)
Description (27 chars)
CTA button selection
3. CREATIVE BRIEF:
Video or image recommendation
Key visual element to include
Text overlay if video
4. TESTING PLAN: What metrics to check after 3 days before scaling
SM-08
UGC-Style Ads — The Format That Outperforms Everything
UGC (User-Generated Content) style ads look like organic social posts rather than traditional advertisements. They're shot on a phone, feel authentic, and convert at 2-4x the rate of polished brand ads because people don't immediately recognize them as ads and don't skip. You can create UGC-style ads entirely with AI — script with Gemini, voice with ElevenLabs, avatar with HeyGen, edit with CapCut. This module walks through the complete workflow from brief to published ad.
Write a UGC-style ad script that feels like an authentic person talking on their phone — NOT a corporate advertisement.
Product/Service: [Description]
Price point: [$X]
Target viewer: [Demographics, problem they have]
Desired outcome: [Click link / DM us / Buy now]
Tone: [Excited customer / Skeptical then converted / Expert friend recommending]
The script MUST:
— Start with a natural sentence that hooks immediately (not "Hi everyone" or "Hey guys")
— Sound like someone talking to a friend, not a brand talking at a customer
— Include ONE specific result, statistic, or before/after
— End with a soft CTA that feels natural ("I'll drop the link below" not "Purchase now")
Write 3 VERSIONS:
Version A — Pain-point angle (lead with the problem)
Version B — Result angle (lead with the transformation)
Version C — Skeptic angle (I was doubtful but...)
For each version: [0:00-0:03] Hook | [0:03-0:15] Body | [0:15-0:25] Proof | [0:25-0:30] CTA
Also include: on-screen text overlays and B-roll suggestions for each section
SM-09
Ad Analytics + Scaling — Reading the Numbers That Actually Matter
Most business owners check the wrong metrics. They look at likes and impressions when they should be watching CPM (cost per 1,000 views), CTR (click-through rate), CPC (cost per click), and ROAS (return on ad spend). Understanding these four numbers tells you everything about whether to keep spending, kill an ad, or scale up. This module covers how to read your Ads Manager dashboard, when to kill vs scale an ad, and the systematic approach to growing from $10/day to $100/day profitably.
Act as a Meta ads analyst. Review my campaign performance and give me a specific action plan.
Campaign goal: [Traffic / Leads / Sales]
Running for: [X days]
Total spend: [$X]
Results: [X clicks / X leads / X sales / $X revenue]
CPM: [$X]
CTR: [X%]
CPC: [$X]
ROAS: [X.Xx]
Best performing ad: [Describe the creative and copy]
Worst performing ad: [Describe]
Provide:
1. DIAGNOSIS: What these numbers tell me about what's working and not working
2. KILL LIST: Which ads to turn off immediately and why
3. SCALE CANDIDATES: Which ads to increase budget on and by how much
4. THIS WEEK'S TESTS: 2 new ad variations to test based on what the data shows
5. 30-DAY PROJECTION: Expected results if I implement your recommendations
⚙️Month 4 — Content Systems & AnalyticsSM-10 to SM-12
SM-10
The 90-Day Content Calendar — Plan Once, Post All Quarter
A 90-day content calendar built in Google Sheets means you sit down for one 3-hour session per quarter and plan every single post for 90 days. No more "what do I post today?" at 7am. Using Gemini AI, you can generate all 90 topics in 15 minutes, then batch-create the actual content in one or two focused sessions per week. This module builds the system from scratch — template, topic generation, batching schedule, and review workflow.
Act as a social media content strategist. Generate a complete 90-day content plan.
Business: [Name, type, what you sell]
Platforms: [List 2-3]
Posting frequency: [e.g., 5x/week on Instagram, 3x/week on LinkedIn]
Content pillars: [List your 5 pillars from SM-03]
Upcoming promotions or events: [Any launches, sales, or events in next 90 days]
Generate the full calendar in Google Sheets format:
COLUMNS: Week | Date | Platform | Pillar | Format | Topic/Hook | Key Message | CTA | Status
Fill in every row for 90 days (Weeks 1-13).
Mark any promotional posts with [PROMO] tag.
Include 2 recurring series (e.g., [TIP TUESDAY], [WIN WEDNESDAY]).
Note any seasonal or trending opportunities in the period.
After the calendar, provide:
BATCH SCHEDULE: Recommended day and time to create content for each week
ASSET CHECKLIST: What photos, videos, or graphics to prepare in advance
SM-11
Scheduling + Automation — Set It and Actually Forget It
Once your content is created, manual posting is a waste of your time. Buffer, Later, and Meta Business Suite all allow you to schedule posts weeks in advance, automatically publishing at optimal times. Combined with Gemini AI generating your captions and hashtags in bulk, you can go from "I have nothing to post" to "I'm scheduled 4 weeks out" in one Saturday afternoon.
Act as a social media copywriter. Write 10 ready-to-post captions for [PLATFORM] for [BUSINESS NAME].
Brand voice: [Describe — see SM-02 brand voice guide]
Content pillars to pull from: [List 3 for this batch]
Any current promotion or event: [Or write "None"]
For each caption provide:
1. CAPTION BODY (150-220 characters for Instagram, 200-300 for LinkedIn)
2. LINE BREAKS for readability (use ... as paragraph break cue)
3. CALL TO ACTION (last line — specific, low-friction)
4. HASHTAG CLUSTER (15-20 relevant tags, mix of large/medium/niche)
5. BEST TIME TO POST for this type of content
6. CONTENT TYPE (Reel / Static / Carousel / Story)
Number them 1-10. Format for easy copy-paste into Buffer or Later.
SM-12
Social Media Analytics — Measuring What Actually Drives Business
Vanity metrics (followers, likes) feel good but don't pay the bills. The metrics that matter are: reach growth rate, profile visits to link clicks, link clicks to website visits, and website visits to leads/sales. This module teaches you to build a simple monthly analytics report in Google Sheets using data from Instagram Insights, TikTok Analytics, and Meta Business Suite — and how to use Gemini to turn that data into a clear action plan for the next month.
Act as a social media analyst. Review my monthly performance data and build a next-month action plan.
Platform: [Instagram / TikTok / LinkedIn / All]
Period: [Month and year]
Metrics this month:
— Followers start/end: [X → X]
— Total reach: [X]
— Impressions: [X]
— Profile visits: [X]
— Link clicks: [X]
— Top 3 performing posts: [Describe each with format and topic]
— Bottom 3 performing posts: [Describe each]
— Story views avg: [X]
— Website traffic from social: [X visits]
Provide:
1. PERFORMANCE SUMMARY: What the numbers actually mean in plain language
2. WHAT'S WORKING: Content types and topics resonating most
3. WHAT'S NOT: Patterns in underperforming content
4. NEXT MONTH CONTENT RECOMMENDATIONS: Specific adjustments to strategy
5. GROWTH TACTICS: 2 tactics to test next month to accelerate growth
6. BENCHMARK COMPARISON: Am I ahead or behind typical accounts at this stage?
🚀Month 5 — Community, Collabs & EventsSM-13 to SM-15
SM-13
Community Building — Turn Followers into Superfans
Followers are a vanity metric. Community members buy from you, refer you, defend you online, and show up repeatedly. Building a community doesn't require a big audience — you can start with 200 followers. It requires consistency, responsiveness, and giving people a reason to identify with your brand beyond the product. This module covers comment strategy, Instagram Close Friends (for VIP content), Facebook Groups, and how to use Gemini to respond to every comment in your brand voice.
Community Building Strategy
🎥 Add your video
Community Engagement System
Act as a community manager. Build an engagement system for my brand and write 20 comment responses.
Brand: [Name, voice description]
Platform: [Instagram / TikTok / LinkedIn]
Recent post topic: [What the post was about]
Comments to respond to:
[PASTE YOUR ACTUAL COMMENTS HERE or use these examples]
1. "This is exactly what I needed!"
2. "How much does this cost?"
3. "I tried this and it didn't work for me"
4. "Can you do a video on [related topic]?"
5. "This is so helpful, sharing with my team"
For each comment write:
— RESPONSE (in brand voice, under 80 characters, ends with engagement hook)
— Why this response works for community building
Also provide:
COMMENT STRATEGY: How many comments to respond to daily, timing, approach to negative comments
ENGAGEMENT PROMPTS: 10 questions to ask in captions that generate high comment rates
SM-14
Influencer Collabs + Creator Partnerships
You don't need celebrity influencers. Micro-influencers (5K-50K followers) in your specific niche convert at 3-5x the rate of mega-influencers because their audience trusts them like a friend. A local food truck partnering with three LA food bloggers who each have 20K engaged followers is worth more than one influencer with 500K passive followers. This module covers how to find, pitch, and structure partnerships that actually drive sales — including DM scripts, collab structures, and how to track results.
Act as an influencer marketing strategist. Build a complete outreach kit for my brand.
Business: [Name, type, location]
Product/service to promote: [Description]
Budget: [$X total or per partnership or product trade only]
Target influencer type: [Nano 1K-10K / Micro 10K-100K / Mid-tier 100K-500K]
Niche: [e.g., LA food, Black women entrepreneurs, fitness, small business]
Generate:
1. SEARCH STRATEGY: How to find the right creators on Instagram and TikTok (specific search terms, hashtags, competitor followers to check)
2. VETTING CHECKLIST: 6 things to check before reaching out
(Engagement rate formula, audience authenticity signals, content quality)
3. DM OUTREACH SCRIPT (Instagram): First message that gets a response
— Personalized opening (reference specific content)
— Brief intro (2 sentences max)
— Clear ask (specific, low-commitment)
4. PARTNERSHIP STRUCTURES: 3 deal types with pros/cons
— Product gifting
— Paid post
— Revenue share / affiliate
5. BRIEF TEMPLATE: What to send when they say yes
(Deliverables, timeline, usage rights, payment terms)
SM-15
LASEC Event Social Strategy — The 2028 Olympics & FIFA Opportunity
Los Angeles will host the 2028 Summer Olympics, FIFA World Cup 2026, Super Bowls, and multiple championship events throughout this decade. For LASEC-certified suppliers and LA businesses, this represents the single largest social media opportunity in the city's history. Millions of international visitors will discover LA businesses through social media before they arrive. Your social presence during these events is your most valuable marketing asset. This module builds the full event social strategy — pre-event positioning, multilingual content, real-time posting, and post-event retention.
Event Social Media Strategy — 2028 Olympics & FIFA
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LASEC Supplier Series — Event Social Checklist
6 Months BeforeEstablish local hashtags · Post location content · Build travel/food influencer relationships · Start Google Business optimization
Event PeriodDaily posts with event hashtags · Multilingual captions (Spanish, French, Mandarin) · Stories showing real-time experience · Respond to every comment within 1 hour
Post-EventThank-you content · Highlight reel of the period · Retarget visitors who engaged · Ask for Google reviews from international visitors
Complete Event Social Media Strategy
Act as a social media strategist specializing in event-based commerce for LA businesses.
Business: [Name, type, location in LA]
Event target: [2028 Olympics / FIFA 2026 / Super Bowl / All]
Primary products/services relevant to event visitors: [List]
Current social following: [X followers on each platform]
Languages you can create content in: [English + ?]
Build a complete event social media strategy:
PRE-EVENT CONTENT PLAN (6 months out):
— 3 content series that position you as the go-to spot for event visitors
— Hashtag strategy (event-specific + location + niche)
— Influencer collab targets (travel bloggers, sports fans, international visitors)
— Google Business optimization actions for international search
EVENT-PERIOD POSTING PLAN:
— Daily posting schedule (times + formats)
— 5 multilingual caption templates (English + Spanish + one other)
— Real-time content opportunities (crowd photos, event energy, special menus)
— Stories strategy for FOMO and urgency
POST-EVENT RETENTION:
— How to convert event followers to regular customers
— Review campaign (get Google + Yelp reviews from visitors)
— Email capture strategy for event period
— Follow-up content that keeps visitors engaged long after they've returned home
📋Prompt Library — All Social Media FrameworksQuick Access
Podcast Track — Preview
Podcast Launch System — Record, Script, Distribute, Monetize
Everything you need to launch and grow a professional podcast using free tools — from recording your first episode with just a phone to writing AI-powered scripts, distributing to all platforms, and building a paid listener community.
What's Inside
— Recording from zero — free tools
— AI script writing system
— Solo, interview, promo formats
— Descript editing workflow
— Spotify + Apple + Amazon
— Show notes + repurpose kit
— NotebookLM transcription
— Square membership monetization
Podcast Track — Course Preview
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Watch this 3-minute overview to see exactly what you'll learn and build in this track.
10 modules from concept to monetization — show design, recording, editing, script writing, distribution, repurposing, and 7 ways to earn from your audience.
Why Your Business Needs a Podcast in 2026
Podcasting is the only content format where you have someone's undivided attention for 20–60 minutes. Social media gives you 3 seconds to prove yourself. A podcast gives you an hour to build a relationship. People who listen to your podcast regularly feel like they know you personally — which means they buy from you with less friction, refer you more often, and become your most loyal customers.
For entrepreneurs on the go, podcasting is also the most efficient content format. You can record an episode on your phone while driving, walking, or sitting in an airport. That same conversation becomes a blog post, 5 social clips, an email newsletter, a YouTube video, and your SEO strategy — all from one recording session. The ROI per hour of effort is unmatched.
464M
podcast listeners globally
80%
of listeners act on podcast ads
54%
more likely to consider buying from a podcast sponsor
🚀Section 1: Launch FoundationModules POD-01 to POD-03
POD-01
Your Show Concept — Name, Niche & Positioning
The biggest mistake in podcasting is being too broad. "Business tips" is not a show. "How Black and minority entrepreneurs in LA are building wealth using AI" is a show. This module covers how to define a niche so specific that your ideal listener hears the title and immediately thinks "this is for me."
Podcast Concept & Positioning Workshop
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Your podcast concept has three components: the host (your credibility angle), the audience (exactly who it serves and why they need it), and the transformation (what changes for a listener after consuming 10 episodes). The name should be searchable and specific. The tagline should tell listeners what they get and who it's for in 10 words or less.
Podcast Show Concept Generator
Act as a podcast strategist. Help me define a high-converting podcast concept.
My background: [Your expertise and story]
My business: [What I do and who I serve]
What I want to teach: [Core topics I can speak to for 100 episodes]
My target listener: [Who specifically — be as specific as possible]
Competitors or shows I admire: [List 2-3]
Generate:
1. SHOW POSITIONING STATEMENT:
"[SHOW NAME] is the podcast for [SPECIFIC AUDIENCE] who want to [SPECIFIC TRANSFORMATION] without [COMMON OBSTACLE]."
2. FIVE SHOW NAME OPTIONS:
[Mix of: keyword-led, curiosity-driven, personal brand, community-focused]
For each: explain why it works + potential SEO value
3. SHOW TAGLINE (under 12 words):
[Should work as a description and a promise]
4. THREE CONTENT PILLARS:
[The 3 main themes every episode will relate to]
5. EPISODE FREQUENCY RECOMMENDATION:
[Weekly / Biweekly — based on my capacity and goal]
6. IDEAL EPISODE LENGTH:
[10-20 min / 30-45 min / 60+ min — based on my audience and format]
7. FIRST 10 EPISODE IDEAS:
[Titles + 2-sentence description of each]
POD-02
Setup & Recording — Launch for $0 with Your Phone
You do not need expensive equipment to start. The #1 mistake new podcasters make is spending $500 on gear before publishing a single episode. This module shows you how to get broadcast-quality audio using your phone, a free app, and one simple principle — the closer the mic, the better the sound.
Podcast Recording Setup — Phone to Pro Audio
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The phone mic setup: Use your Apple EarPods or similar wired headphones (these are better than Bluetooth for recording). Go to a room with soft furnishings — closets are perfect. Hold your phone 4–6 inches from your mouth. Record in Voice Memos. The $0 setup produces better audio than most podcasts recorded in home studios with wrong microphone placement.
Act as a podcast producer. Generate a pre-recording checklist and session prep guide.
Show: [Name]
Format: [Solo / Interview / Panel]
Recording method: [Phone / Computer / Remote via Riverside]
Episode topic: [Topic for this session]
Guest (if any): [Name, title]
Generate:
PRE-SESSION CHECKLIST (30 min before recording):
□ Technical setup verified
□ Test recording made and reviewed
□ [Platform-specific checks]
□ Script/outline reviewed
□ Water nearby, phone on silent
□ Recording environment checked (echo test)
GUEST PREP EMAIL (if interview):
[What to send to guest 48 hours before recording]
[Technical setup instructions]
[What questions to expect]
OPENING SCRIPT (first 30 seconds — exact words):
[Natural, energetic, on-brand — sets the tone for the whole episode]
SESSION NOTES TEMPLATE:
[What to write down during recording for editing reference]
POD-03
Editing & Production — From Raw Audio to Publish-Ready
Editing a podcast does not mean removing every "um" — that actually makes the audio sound unnatural. It means removing long pauses, major mistakes, and off-topic tangents. Descript makes this as easy as editing a Google Doc. This module covers the complete editing workflow from import to export.
📝Section 2: Script Writing SystemModules POD-04 to POD-07
POD-04
The Solo Episode — Educational Format Script System
The solo educational episode is the foundation of authority podcasting. One host, one topic, clear structure. When done well, it positions you as the definitive expert on your topic and becomes permanent search traffic on Spotify and YouTube simultaneously.
Writing Solo Episode Scripts with Gemini AI
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Full Solo Episode Script
Act as a professional podcast scriptwriter. Write a complete solo episode script.
Show: [Name]
Host: [Name and brief bio]
Episode #: [Number]
Topic: [Title]
Target length: [15 / 20 / 30 / 45 minutes]
Target listener: [Who is this episode for]
Episode goal: [Educate / Build authority / Drive to offer]
FULL SCRIPT STRUCTURE:
[COLD OPEN — 0:00-0:30]
Start mid-thought. One bold sentence that makes someone stop scrolling. Do NOT say "Welcome back." Do NOT introduce yourself yet.
[Write the actual opening line here]
[MUSIC BED CUE]
[HOST INTRO — 0:30-1:15]
Name, show, one-sentence premise. What we're covering today and why it matters right now.
[Write full intro script]
[TRANSITION — 1:15-1:30]
Bridge to content. "Here's what changed my thinking on this..."
[CHAPTER 1 — 1:30-X:XX] — [Subpoint title]
[Full script: conversational tone, one idea per paragraph, personal story or example, statistic, actionable insight]
[CHAPTER 2 — X:XX-X:XX] — [Subpoint title]
[Same format]
[CHAPTER 3 — X:XX-X:XX] — [Subpoint title]
[Same format]
[RECAP — 2 minutes before end]
"What we covered today: [3 bullets, spoken naturally]"
[CALL TO ACTION — 1 minute]
One specific action. Link, download, book a call, leave a review.
[OUTRO — 30 seconds]
Thank listener, tease next episode, sign-off.
POD-05
The Interview Episode — Guest Research, Questions & Flow
The best podcast interviews feel like eavesdropping on a great conversation. The host's job is not to ask questions from a list — it's to listen and follow the thread. This module covers how to research a guest in 30 minutes, write questions that unlock real insights, and handle the most common interview challenges.
Interview Podcast Format & Guest Management
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Interview Research + Question Pack
Act as a podcast producer. Prepare me to interview [GUEST NAME].
Guest: [Name, title, company]
Their background: [Paste their bio or LinkedIn summary]
Their recent work: [Recent book, project, or achievement to reference]
Episode angle: [What specific insight I want to extract]
My audience: [Who listens to my show]
Generate:
1. RESEARCH BRIEF (key facts to know before the call):
- 3 things about them most people don't know
- Their most-quoted idea or framework
- Recent controversy or contrarian take they've shared
- The story behind their career pivot (if any)
2. EPISODE INTRO SCRIPT (90 seconds, read naturally):
[Bio that sounds conversational, not like a LinkedIn summary]
[Why this person matters to THIS audience specifically]
3. INTERVIEW QUESTIONS (15 total, in order):
WARMUP (3 questions — comfortable, not generic):
[Never ask "Tell me about yourself" or "How did you get started"]
INSIGHT (5 questions — core expertise):
[Specific, tactical, produce shareable answers]
STORY (3 questions — emotional, personal):
[Behind the scenes, failure, turning point]
TACTICAL (3 questions — actionable):
[What can my listener do with this information today?]
CLOSING (1 question): "What's one thing most people in [industry] get completely wrong?"
4. 3 FOLLOW-UP PROBES for when an answer needs more depth:
[Questions to dig deeper without interrupting flow]
POD-06
Story Episodes — Narrative Podcasting That Builds Deep Loyalty
Story episodes outperform educational episodes for retention and sharing. People don't share tips — they share stories. This module covers the narrative structure used by Serial, How I Built This, and the most-shared independent podcasts, and how to apply it to your business stories.
Story-Driven Podcast Episodes
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Narrative Story Episode Script
Act as a narrative podcast writer in the style of Serial or How I Built This. Write a story episode script.
Story to tell: [Personal experience, client journey, or case study]
Core lesson: [What the story ultimately teaches]
Target length: [15-25 minutes]
Emotional arc: [Struggle → Decision → Action → Result → Reflection]
NARRATIVE STRUCTURE:
[OPENING SCENE — Drop listener into the most dramatic moment]
Don't start at the beginning. Start at the climax or turning point. Let the listener ask "how did we get here?" — then answer it.
[Write the scene: present tense, sensory details, dialogue if applicable]
[CONTEXT — Back up and explain who/what/when/where]
[2-3 minutes of background — make the listener root for the protagonist]
[THE PROBLEM — The obstacle or challenge]
[Be specific: what was at stake, what was tried, what failed]
[THE TURNING POINT — When everything changed]
[The decision, discovery, or event that shifted the trajectory]
[THE RESULT — What happened after]
[Specific outcomes: numbers, time, before/after]
[THE LESSON — What we can learn from this]
[Extract the transferable principle — this is why the listener was listening]
[THE APPLICATION — What the listener should do with this]
[Bridge from story to action]
POD-07
Promotional Episodes — Sell Without Selling
The cardinal sin of podcast advertising is making your show feel like an ad. But not monetizing your podcast is leaving money on the table. This module covers the 80/20 method: 80% genuine value, 20% natural offer — and how to structure it so listeners never feel sold to.
Monetizing Your Podcast Without Alienating Listeners
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Promotional Episode Script (80/20 Method)
Act as a podcast copywriter. Write a promotional episode using the 80/20 method.
Product/Service to promote: [Name, price, link]
What it does: [Core transformation]
Who it's for: [Ideal buyer]
Organic topic that leads naturally to the offer: [Choose a topic that your offer is the solution to]
EPISODE STRUCTURE:
[VALUE SECTION — 80% of episode, teach first]
Chapter 1: [Genuine teaching on the organic topic — no mention of offer yet]
Chapter 2: [Deeper insight — build credibility and trust]
Chapter 3: [The specific problem your offer solves — still no offer yet]
[NATURAL BRIDGE — 1-2 minutes]
Transition from teaching to offering. Use: "This is exactly why I built..." or "I kept getting asked about this, so..."
[Write the exact bridge language]
[OFFER SECTION — 20%]
Tell the story of HOW you built it:
- The problem you personally had
- What you tried and what failed
- What finally worked
- How you packaged it for others
PRODUCT SPECIFICS:
- What's included
- Who it's for (be specific — exclusivity increases perceived value)
- The price and what it replaces
- Where to get it: [URL]
- If there's urgency: [Why act now]
[CLOSE — Return to topic theme]
End with an insight that circles back to the opening. Last impression is the topic, not the pitch.
📈Section 3: Grow & Monetize Your PodcastModules POD-08 to POD-10
POD-08
Distribution — Get on All Platforms in One Upload
Spotify for Podcasters (formerly Anchor) distributes your episode to every major platform simultaneously — Spotify, Apple Podcasts, Amazon Music, iHeartRadio, Pocket Casts, and more — for free. Upload once and your episode is everywhere within 24 hours.
Repurposing — One Episode Becomes 10 Content Assets
Recording an episode is the most time-intensive part of podcasting. Every other content format should flow from that single recording session. This module shows you exactly how to turn one 30-minute episode into a blog post, YouTube video, 5 social clips, an email newsletter, and a Google Business post — in under 2 hours.
Act as a content repurposing strategist. Turn this podcast episode into a full content pack.
[Paste your episode transcript here OR describe the main points:]
Episode title: [Title]
Main 3 points: [List them]
Key story or example from the episode: [Describe it]
Best quote from the episode: [Write it out]
CTA in the episode: [What action did you ask listeners to take?]
Generate ALL of the following:
1. YOUTUBE VIDEO TITLE (5 options): SEO-optimized, curiosity-driven
2. YOUTUBE DESCRIPTION (300 words): Include chapters with timestamps
3. BLOG POST (600 words): H1, 3 H2 sections, SEO conclusion with CTA
4. EMAIL SUBJECT LINES (5 options): For your newsletter promotion
5. EMAIL BODY (200 words): Conversational, links to listen
6. INSTAGRAM CAPTION (3 versions): Different angles, all under 150 words + hashtags
7. TIKTOK/REEL HOOK (5 options): First 3 seconds only — make someone stop scrolling
8. LINKEDIN POST (1 post): Story format, professional angle, 200-300 words
9. GOOGLE BUSINESS POST (150 words): Local SEO, service mention
10. TWITTER/X THREAD (8 tweets): Break down the main lesson
POD-10
Monetization — 7 Ways to Earn From Your Podcast
Most podcasters try to get brand sponsorships before they have the audience for it. There are 6 better monetization strategies that work at 100 listeners that don't require a massive audience. This module covers all of them in order from easiest to most profitable.
7 Ways to Monetize Your Podcast
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The 7 monetization strategies ranked by barrier to entry: (1) Direct offer in episodes — sell your own product/service (works at any audience size). (2) Paid membership via Square — bonus episodes for paying subscribers. (3) Premium private feed via Spotify Subscriptions. (4) Consulting/coaching — podcast positions you as expert, podcast listener converts to 1:1 client. (5) Courses and workshops — built from your most-listened episodes. (6) Affiliate/partnerships — promote tools you actually use. (7) Brand sponsorships — typically requires 1,000+ downloads per episode.
Square Business Ecosystem — Payments, Commerce, and Capital
A three-session workshop covering the complete Square ecosystem — from hardware and payment systems to banking, capital access, and preparing for large-scale event revenue. Built for food and beverage, retail, hospitality, and service businesses.
What's Inside
— Square POS and hardware setup
— International payments
— AI inventory forecasting
— Demand planning for events
— Square Banking + savings
— Square Capital — loans
— Membership setup and pricing
— Event vendor contracting
Square Track — Course Preview
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💚
Square Business Ecosystem
9 modules covering Square hardware, payments, AI operations, banking, capital, online store, subscriptions, and the LASEC Supplier Success Series — preparing LA businesses for the 2028 Olympics, FIFA, and Super Bowl.
Why Square Is the Right Foundation for LA Business
Square started as a card reader and became an entire business operating system. In 2026, Square processes payments, manages inventory, runs payroll, offers business loans, hosts your online store, sells subscriptions and memberships, manages your team, and integrates with every major platform you already use. For Los Angeles suppliers preparing for the 2028 Olympics, FIFA World Cup, and the Super Bowl — Square is the operational backbone that makes scale possible.
The LASEC Supplier Success Series was built in partnership with Square specifically to help LA businesses get ready for the largest economic opportunity in the city's history. This track covers all three sessions of that program — operational readiness, technology and AI, and banking and capital — with additional modules on hardware setup, memberships, and connecting Square to your digital ecosystem.
LASEC SUPPLIER SUCCESS SERIES
Preparing Los Angeles food & beverage providers, concessionaires, hospitality companies, food trucks, retailers, and service providers to compete for 2028 Olympics, FIFA World Cup, Super Bowl, and major entertainment event contracts.
⚙️Session 1: Business Growth & Operational ReadinessPresented by Martin Guerrero
SQ-01
Positioning Your Business for Major Event Opportunities
The 2028 Olympics alone is projected to bring $7+ billion in economic activity to Los Angeles. LASEC-certified suppliers have a direct path to vendor contracts. But winning those contracts requires operational readiness that most small businesses don't have yet — and this session shows you exactly how to build it.
Session 1: Business Growth & Operational Readiness (45 min)
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Topics covered: How LASEC suppliers can position themselves for growth · Business readiness and operational planning · Leveraging Square's ecosystem to support scaling · E-commerce fundamentals · Online ordering and menu management · Inventory planning and controls · Workforce management and staffing strategies · Payroll fundamentals · Customer experience best practices · Scaling operations without sacrificing profitability.
Act as a business operations consultant. Assess my readiness for major event-scale opportunities.
Business: [Name, type, location]
Current daily capacity: [e.g., 200 customers/day]
Target event capacity: [e.g., 2,000 customers/day]
Current technology stack: [What POS, inventory, payroll systems do you use?]
Staffing: [Current team size]
Generate a complete Event Readiness Report:
1. CAPACITY GAP ANALYSIS:
What needs to scale: Staff / Inventory / Equipment / Space / Technology
Current baseline vs. event target for each
2. SQUARE STACK RECOMMENDATION:
Which Square products fit this business type and scale:
[POS / Online / Inventory / Payroll / KDS / Terminal / Register]
3. 90-DAY PREPARATION TIMELINE:
Month 1 — Systems: [What technology to implement]
Month 2 — Staff: [Hiring, training, scheduling setup]
Month 3 — Marketing: [How to attract event traffic]
4. INVESTMENT ESTIMATE:
Technology: [$]
Equipment: [$]
Staffing: [$]
Marketing: [$]
Total: [$]
5. REVENUE PROJECTION:
Conservative scenario: [$]
Realistic scenario: [$]
Optimistic scenario: [$]
6. TOP 3 RISKS and mitigation plans
💻Session 2: Technology, AI & Global CommercePresented by Terell Johnson
SQ-02
Square Hardware — Choosing the Right Setup for Your Business Type
Not all Square hardware is right for every business. A food truck needs a different setup than a restaurant. A pop-up event booth has different requirements than a retail store. This module breaks down which hardware combination is optimal for each business type and how to configure it for high-volume event scenarios.
Square Hardware Deep Dive by Business Type
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🍽️ Restaurant / F&B
Square Register · Kitchen Display System · Square Terminal for tableside · Tap-to-Pay for line busting
🚚 Food Truck
Square Terminal (battery-powered) · Offline mode essential · Mobile stand · Cash drawer optional
International Payments & Global Commerce Readiness
Los Angeles will host visitors from 200+ countries during the 2028 Olympics. These visitors use payment methods different from what most LA businesses currently accept. This module covers every payment method Square supports and how to display multilingual menus and pricing to serve international customers without friction.
Accepting International Payments with Square
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Square accepts globally: Visa · Mastercard · Amex · Discover · UnionPay · Apple Pay · Google Pay · Samsung Pay · Cash App Pay · QR code payments · Digital invoicing · Online payments · Tap-to-pay (NFC) · Chip + PIN · Magstripe
Act as a multilingual content specialist. Help me prepare my business for international visitors.
Business type: [Restaurant / Retail / Service / Food Truck]
Primary language: English
Top languages of expected visitors: [e.g., Spanish, French, Japanese, Mandarin, Portuguese]
Menu / Service list: [Paste your current menu or list of services with prices]
For each language requested, generate:
1. TRANSLATED MENU/SERVICE LIST:
[Accurate translation with proper pricing notation for that region]
2. QR CODE MENU DESCRIPTION:
[Short intro text for the QR menu landing page]
3. GREETING PHRASES for staff:
- Welcome / Hello
- "Can I help you?"
- "How would you like to pay?"
- "Thank you, enjoy!"
- "Is there anything else?"
4. SIGNAGE TRANSLATIONS:
- "We accept all major cards and mobile payments"
- "Please scan QR code for our full menu"
- "Order here / Pay here"
- Opening hours notice
5. STAFF CARD (print and laminate):
[Card-sized reference with key phrases in all languages, phonetic pronunciation in parentheses]
SQ-04
AI-Powered Operations — Using Gemini with Square Data
Square generates a wealth of business data: sales by hour, top products, average ticket size, customer return rate, and peak demand periods. Most business owners look at this data occasionally. This module shows you how to export Square reports and use Gemini AI to turn that data into actionable decisions.
Using Gemini AI with Square Reports
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Square Data Analysis Prompt Pack
Act as a business analyst. I will paste my Square sales data below. Analyze it and give me actionable recommendations.
[Export from Square Dashboard → Reports → Sales Summary. Copy and paste the data table here]
After reviewing the data, answer:
1. PEAK DEMAND ANALYSIS:
- What days and hours generate the most revenue?
- What days and hours are slowest?
- Recommendation for staffing schedule based on this data
2. PRODUCT/MENU OPTIMIZATION:
- What are my top 5 highest-revenue items?
- What are my bottom 5 items I should consider removing?
- What is my average ticket size and how could I increase it by 15%?
3. SEASONAL PATTERNS:
- Are there any months or periods that consistently underperform?
- Based on this data, what inventory should I stock up on before peak periods?
4. EVENT PREPARATION:
- Based on my historical peak days, project what daily revenue could look like during a major event (multiply peak day by [event multiplier, e.g., 3x])
- What staffing level would I need to support that volume?
5. THREE SPECIFIC ACTIONS:
- Action 1 I should take this week
- Action 2 to implement this month
- Action 3 for long-term growth
🏦Session 3: Banking, Capital & Financial ReadinessSquare Banking Representative
SQ-05
Square Banking — Business Checking, Savings & Instant Payouts
Square Banking gives you a business checking account, a savings account with a competitive APY, and a Square Debit Card — all connected to your Square sales data. Your revenue goes directly into your Square account, and you can access it instantly instead of waiting for traditional bank transfer delays.
Square Loans uses your Square sales history to offer funding based on actual revenue, not just credit scores. Repayments are automatically deducted as a percentage of daily sales — so when business is slow, you pay less; when business is strong, you pay more. There are no fixed monthly payments and no late fees.
Act as a small business financial advisor. Help me plan my capital needs for a major event contract.
Business: [Name, type]
Current monthly revenue: [$X]
Event opportunity: [Description — e.g., food vendor at 2028 Olympics venue]
Contract period: [Dates]
Expected daily foot traffic: [Number of people]
Average transaction: [$X]
Generate a capital planning brief:
1. PROJECTED EVENT REVENUE:
Conservative: [$] (30% of foot traffic converts at avg ticket)
Realistic: [$] (50% conversion)
Optimistic: [$] (70% conversion)
2. PRE-EVENT CAPITAL REQUIREMENTS:
Inventory to stock: [$]
Equipment needed: [$]
Additional staff cost: [$]
Permits and fees: [$]
Marketing budget: [$]
Total needed before event: [$]
3. CASH FLOW TIMELINE:
When money goes out vs when it comes in
Cash flow gap to bridge: [$]
Recommended funding amount: [$]
4. SQUARE LOANS BRIEF:
How to present your business for the highest offer
What Square looks for in your sales history
Target loan amount and projected payback timeline
5. CONTRACT TERMS TO REQUEST:
Advance payment or deposit percentage
Payment schedule during event
Performance bond or insurance requirements
💚Square Memberships & SubscriptionsSQ-07 to SQ-09
SQ-07
Square Online Store — Build & Launch in One Day
Square Online gives you a complete online store with no monthly platform fee on the free tier. Products sync automatically with your in-store Square inventory. Accept all payment methods including Cash App Pay and buy now, pay later. This module walks through the entire setup from scratch.
Square Subscriptions — Recurring Revenue on Autopilot
Square Subscriptions handles all the billing complexity for recurring revenue: it automatically charges the card, sends receipts, handles failed payments, manages cancellations, and provides a subscriber dashboard. This module covers the full setup and how to use it for the Blueprint membership tiers.
Square Online's event and class features let you sell tickets, manage registrations, set capacity limits, and collect attendee information — all without a separate ticketing platform. This is perfect for workshops, training sessions, pop-up events, and the Blueprint program classes.
💡 Terell's Approach: Start with the $9.99 tier to build your subscriber base. When you hit 50 members ($499/month), add the $29.99 Pro tier with a monthly live workshop. The content you build in this Blueprint IS the curriculum — you're paid to teach what you already built.
eCommerce Track — Preview
eCommerce Playbook — Build, Connect, and Advertise
Build a Square Online store, connect it to Facebook and Instagram Shop, and create AI-powered video ads using the full production pipeline — Gemini script, ElevenLabs voice, HeyGen avatar, Google Vids final edit.
What's Inside
— Square Online store from scratch
— Product descriptions with AI
— Facebook + Instagram Shop sync
— Meta Commerce Manager
— Gemini ad script writing
— ElevenLabs voiceover
— HeyGen avatar ad video
— Google Vids final edit
eCommerce Track — Course Preview
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Watch this 3-minute overview to see exactly what you'll learn and build in this track.
🛒
eCommerce Playbook
8 modules covering Square Online store setup, Meta shop integration, AI-powered product copy, UGC ad creation, the ElevenLabs + HeyGen + Google Video ad pipeline, email marketing, and building a full eCommerce system from your phone.
Why Every Business Needs an Online Store in 2026
Your physical location has a limited radius. Your online store has no radius. The same products you sell in your LA shop can ship to a customer in Miami, New York, or internationally within 48 hours — using an inventory you already own and a store you can set up for free this afternoon. E-commerce stopped being "extra" in 2020. In 2026, if you don't have an online store, you're invisible to half your potential market.
The workflow has also changed completely. AI writes your product descriptions better than most humans. Your phone records better UGC content than most agencies produce. ElevenLabs voices your video ads in 30 seconds. HeyGen renders a professional avatar for those ads in 15 minutes. Meta's algorithm finds your ideal customer and shows them your ad automatically. The technology barrier to running a professional eCommerce operation is essentially zero if you know how to use these tools — which is exactly what this track teaches.
$6.3T
global eCommerce revenue in 2024
24%
of retail sales happen online globally
78%
of consumers check a brand online before visiting in person
🏗️Section 1: Build Your Store & Connect to MetaModules EC-01 to EC-03
EC-01
Square Online Store — Build from Scratch in One Afternoon
Square Online gives you a full e-commerce website with no monthly fee on the free tier. You get unlimited products, all payment types (credit, Apple Pay, Google Pay, Cash App Pay), automatic inventory sync with your Square POS, and built-in SEO tools. This module walks through the complete setup from zero to live.
Square Online Store — Full Build Session
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The setup sequence: squareonline.com → choose template (retail/food/services/appointments) → add your business name and logo → add products with photos → set shipping or pickup options → connect your custom domain (or use the free squaresite.com subdomain to start) → add your banking info → go live. The entire process takes 2–4 hours the first time and produces a fully functional online store that accepts payments immediately.
AI Product Descriptions — Copy That Actually Converts
The difference between a product page that converts at 2% and one that converts at 8% is usually the copy. Most product descriptions list features. Winning product descriptions sell the transformation. This module uses Gemini AI to write product copy that speaks to emotion first, then validates with features.
AI Product Copy — Gemini for eCommerce
🎥 Add your video
Complete Product Page Copy Pack
Act as a conversion copywriter for an eCommerce store. Write complete product page copy.
Business: [Name, type]
Product Name: [Name]
Key Features (list all): [Features]
What problem does it solve: [Problem]
Who buys this (be specific): [Buyer persona]
Price: [$X]
Competitors charging more: [Competitor + their price if known]
Generate:
1. PRODUCT TITLE (SEO-optimized, 60 chars max):
Include: primary keyword + key benefit + brand name
2. SHORT DESCRIPTION (50 words — for category/listing pages):
Lead with benefit, end with feature. Make it scannable.
3. FULL DESCRIPTION (200 words — for product detail page):
Paragraph 1: Open with the customer's problem or desire
Paragraph 2: How this product specifically solves it
Paragraph 3: The features that make the solution possible
Closing line: Who this is perfect for + soft CTA
4. FIVE BULLET POINTS (for above-the-fold):
Each bullet = one benefit + the feature behind it
Format: "[Benefit] — [Feature that delivers it]"
5. SEO META DESCRIPTION (155 chars):
Include primary keyword naturally + benefit + CTA word
6. FAQ SECTION (4 questions buyers actually ask):
[Question]: [Answer — conversational, honest]
7. INSTAGRAM CAPTION (launch announcement):
150 words, 3 relevant emoji, 15 hashtags at end
EC-03
Meta Shop Integration — Your Catalog on Facebook & Instagram
When your Square catalog is connected to Meta Commerce Manager, your products automatically appear on your Facebook Page Shop and Instagram Shopping — including shoppable posts and product tags in Reels. Customers can browse and buy without leaving the app. This module covers the full integration setup.
Square → Facebook/Instagram Shop Setup
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💡 The Integration Chain: Square Catalog → Square Online → Meta Commerce Manager → Instagram Shopping + Facebook Shop. Update a product price in Square and it updates everywhere automatically.
📣Section 2: AI-Powered Ad CreationModules EC-04 to EC-06
EC-04
The Full AI Ad Pipeline — Gemini + ElevenLabs + HeyGen + Google Vids
Professional ad creative used to require a production budget. Now it requires a plan. Write your script with Gemini AI, generate the voiceover with ElevenLabs, render an AI avatar with HeyGen, and finalize the edit with Google Vids — all in under 2 hours, all from your computer, all with no camera required.
Act as a video ad director and performance marketer. Create a complete AI ad production package.
Product/Service: [Name and one-sentence description]
Offer: [e.g., 20% off, free shipping, new collection launch]
Platform: [Meta Reels / TikTok / YouTube Shorts / All]
Target customer: [Who this ad is for]
Ad goal: [Awareness / Traffic / Purchase]
AVATAR VIDEO SCRIPT (for HeyGen, 45 seconds):
Format each line as: [TIME] VISUAL | SPOKEN WORD | ON-SCREEN TEXT
[0:00-0:03] HOOK | [Opening line — shocking/curious/bold] | [Same words as captions]
[0:03-0:15] PROBLEM | [Agitate the pain] | [Key problem word or phrase]
[0:15-0:35] SOLUTION | [Your product solves it — specific] | [Key benefit]
[0:35-0:42] PROOF | [Result or social proof] | [Number or outcome]
[0:42-0:45] CTA | [One action, one URL] | [CTA text]
ELEVENLABS VOICE NOTES:
Voice style: [Warm/Energetic/Expert/Conversational]
Pacing: [Normal / Slightly fast — keeps energy high]
Emphasis: [Mark 3 key phrases to stress]
HEYGEN PRODUCTION NOTES:
Avatar type: [Professional seated / Standing presenter / Casual creator]
Background: [Brand color gradient / Office / Neutral]
Text overlay style: [Bold captions / Minimal / Logo watermark]
End card (last 3 seconds): [What to show]
GOOGLE VIDS EDIT NOTES:
B-roll: [3 types of footage to overlay during middle section]
Music: [Upbeat/Inspirational/Calm — match to brand]
Captions: Auto-generate ON
Export format: [9:16 for Reels/TikTok / 16:9 for YouTube]
EC-05
UGC Ad Strategy — Content That Feels Real Because It Is
User-generated content outperforms polished brand content in ad click-through rate by 4:1 on average. The reason is simple: it doesn't feel like an ad. This module covers how to create authentic UGC-style content using AI tools, how to brief real customers to create it for you, and how to test both approaches.
Act as a UGC content director. Create a full UGC production pack.
Product: [Name and key benefit]
Target demographic: [Who should star in this — age, lifestyle, personality]
Pain point to address: [The problem they had before your product]
Result to feature: [Specific transformation or outcome]
Platform: [Instagram Reels / TikTok / Facebook Ads]
CREATOR BRIEF (for real customers or hired UGC creators):
Style: Raw, authentic, phone-shot. Never corporate. Never scripted-sounding.
Filming: [Natural lighting, at home or relevant location, no logo clothing]
Duration: 45-60 seconds
Do NOT: Read from a script, mention price, use branded phrases
Key points to hit naturally:
1. [Personal intro: "Hey I just got..." or "Okay I have to talk about..."]
2. [Problem they had: specific and relatable]
3. [Discovery: how they found the product]
4. [Specific detail they love: one feature + one outcome]
5. [Who they'd recommend it to: narrow, specific person]
6. [Casual CTA: "Check the link below" or "You can get it at..."]
AI UGC SCRIPTS (for HeyGen avatar, 3 variations):
Script A — Problem/Solution (45 sec): [Full script]
Script B — Review/Reaction style (30 sec): [Full script]
Script C — Before/After story (45 sec): [Full script]
USAGE PLAN:
Top of funnel (cold audience): [Script X — why]
Retargeting (warm audience): [Script Y — why]
Testimonial (bottom of funnel): [Script Z — why]
EC-06
Meta Performance Ads — From $10/Day to Profitable Scale
Running Meta ads profitably is about campaign structure, creative testing, and knowing your numbers. This module covers how to set up a Conversions campaign, how to test creatives efficiently on a small budget, how to read your results, and when to scale versus when to stop.
Act as a Meta Ads specialist. Build a performance campaign structure for [BUSINESS NAME].
Product/Offer: [What you're selling]
Price point: [$X]
Budget: [$X per day total]
Goal: [Purchases / Leads / Add-to-cart]
Current website traffic: [Approx monthly visitors]
Email list size: [If any]
CAMPAIGN ARCHITECTURE:
Campaign 1 — TOP OF FUNNEL (Cold Traffic): [40% of budget]
Ad Set A: Broad interest targeting
Interests: [3-5 specific interests relevant to buyer]
Age/gender: [Based on your best customer]
Placements: Facebook Feed + Instagram Reels + Stories
Ad Set B: Lookalike Audience (if you have data)
Source: [Website visitors / Customer list / Video views]
Lookalike %: 1-2% (most similar)
Campaign 2 — RETARGETING (Warm Traffic): [30% of budget]
Ad Set C: Website Visitors (last 30 days)
Message: Different from awareness — address objections
Ad Set D: Add-to-Cart Abandoners
Message: Urgency + social proof
Campaign 3 — CONVERSION (Existing Customers): [30% of budget]
Ad Set E: Customer Lookalike (2-5%)
Ad Set F: Upsell to existing buyers
AD CREATIVE TESTING PLAN (Week 1):
- Run 3-4 creatives per ad set
- Kill anything with >$X cost per click after 3 days
- Scale any creative with cost <$X per desired action
- Testing budget: $10-15/day per ad set
KEY METRICS TO TRACK:
CTR (aim for >1% for cold traffic)
CPC (cost per click)
CPP (cost per purchase — must be <50% of product price for 100% ROAS)
ROAS (aim for 2.0+ before scaling)
📧Section 3: Email Marketing & Customer RetentionModules EC-07 to EC-08
EC-07
Email Marketing System — The Asset Ads Can't Take Away
Your Instagram following is rented. Your Facebook page is rented. Your email list is owned. If Meta shuts down your ad account tomorrow or changes the algorithm, you can still reach 100% of your email subscribers. Building your list is the highest-priority long-term asset in eCommerce. This module covers setup, automation flows, and the sequences that drive revenue on autopilot.
Act as an email marketing strategist and copywriter. Write a 5-email welcome sequence.
Brand: [Name, type, what you sell]
New subscriber source: [Where they opted in — popup, checkout, social media]
Goal of sequence: [First purchase / Build relationship / Drive to content]
Brand voice: [Professional / Friendly / Casual / Expert]
Generate all 5 emails:
EMAIL 1 — SEND: Immediately after opt-in
Subject: [Curiosity/Benefit-driven, under 50 chars]
Preview text: [15-20 words that complement the subject line]
Body: Welcome, deliver on the promise (if there was one), brief brand story (2-3 sentences), one link.
EMAIL 2 — SEND: Day 2
Subject: [Story-driven — share something personal or surprising]
Body: Value-only email. No selling. Teach something or share a story. Build trust.
EMAIL 3 — SEND: Day 4
Subject: [Social proof driven — "[Customer name] did X"]
Body: Case study or testimonial. Specific before/after. Soft product mention at end.
EMAIL 4 — SEND: Day 6
Subject: [Objection-busting — address the #1 reason people don't buy]
Body: Address the objection directly and honestly. Then present the solution.
EMAIL 5 — SEND: Day 8
Subject: [Direct offer — your best offer for a new subscriber]
Body: Clear offer, time or quantity limited if possible, strong CTA, simple P.S. line.
For each email include:
- Subject line (plus 2 alternatives)
- Preview text
- Full body copy
- One clear CTA link text
EC-08
Customer Retention — Making Buyers Come Back
Acquiring a new customer costs 5–7x more than retaining an existing one. Yet most eCommerce businesses spend 90% of their marketing budget on acquisition and 10% on retention — the exact opposite of what maximizes profit. This module covers the post-purchase sequences, loyalty systems, and referral programs that turn one-time buyers into lifetime customers.
Act as a customer experience strategist. Build a post-purchase retention system.
Business: [Name, what you sell]
Average purchase value: [$X]
Purchase frequency goal: [How often should a happy customer rebuy?]
Current retention rate: [If known]
Design the full retention system:
1. POST-PURCHASE EMAIL SEQUENCE:
Email 1 (1 hour after purchase): Order confirmation + anticipation builder
Email 2 (Day 3): Pre-delivery excitement / what to expect
Email 3 (Day after delivery): Check-in + usage tip
Email 4 (Week 2): Invite to community/review/social share
Email 5 (Week 4): Related product suggestion based on purchase
[Write subject lines and 3-sentence body summaries for each]
2. REVIEW GENERATION STRATEGY:
When to ask: [Best timing for your product type]
How to ask: [Email / SMS / in-packaging note]
Incentive: [If any — discount on next purchase?]
Script: [What to say when asking for the review]
3. REFERRAL PROGRAM DESIGN:
Offer to referrer: [e.g., $10 off their next order]
Offer to referred friend: [e.g., 15% off first order]
How to share: [Unique link / promo code / social share]
Square Gift Cards as referral incentive option: [Yes/No + setup steps]
4. WIN-BACK CAMPAIGN (for customers who haven't purchased in 60+ days):
Subject line: ["We miss you" angle]
Offer: [Your best retention offer]
Message: [Personalized, acknowledge the time gap, give them a reason to return]
AI & Automation Playbook
22 Use Cases. 5 Business Tracks. One System.
The complete Byrdie.AI automation library — organized by business function. Each use case includes what it does, how to build it, tool recommendations, and a Substack-ready module prompt.
Track Overview — AI & Automation
22 automation use cases organized into 5 business tracks
Every use case maps to a real business problem with a step-by-step build guide, tool recommendations, and a ready-to-share AI prompt. Use this track to implement systems for your own business, deliver it as a workshop curriculum, or write a Substack series — each module is designed to stand alone as a complete lesson.
5
Core AI
5
Marketing
4
Brand
4
Sales
4
Operations
Track 1: AI & Automation Core5 modules
AI-01
Workflow Automation & Integration
Connect your tools so they work as one system. n8n, Make, Zapier, and API integrations that eliminate manual handoffs between apps. If you copy data between tools, export CSVs, or trigger follow-ups manually — this is the automation that ends it.
Workflow Automation & Integration
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Implementation Steps
1.Map your current tech stack and every manual handoff between apps
2.Choose your platform: n8n (control), Make (simplicity), or Zapier (speed)
3.Build trigger-action flows: Form submitted → CRM updated → Email sent → Slack notified
4.Connect payment processor to accounting, CRM, and email list simultaneously
5.Set up error handling and failure notifications for every critical workflow
Tools: Tools: n8n · Make · Zapier · Pabbly. Connectors: Airtable, Google Sheets, Slack, Gmail, Stripe
Act as an automation architect. Design a complete workflow automation system for my business.
Business type: [Type]
Current tools: [List every app you pay for]
Biggest time wasters: [5 things you do manually every day]
For each manual process, provide:
1. TRIGGER: What event starts this automation
2. STEPS: Each action in sequence with platform and tool
3. CONDITIONS: Any if/then logic
4. ERROR HANDLING: What happens if a step fails
5. TIME SAVED: Hours per week estimate
Prioritize by highest ROI. Format as a numbered implementation checklist.
AI-02
AI Email Response Agent
An AI agent that reads incoming emails, drafts replies in your voice, and routes messages to the right folder automatically. The average owner spends 5+ hours per week on email. This system brings it under 30 minutes.
AI Email Response Agent
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Implementation Steps
1.Set up Gmail filters to categorize mail: Leads, Clients, Vendors, Support, Admin
2.Build a Workspace Studio agent that reads unread emails and generates draft replies
3.Train the agent using 20 sample emails you've previously written — it learns your voice
4.Configure routing: Invoices → billing folder → auto-remind after 14 days if unpaid
5.Add follow-up: No reply in 3 days → gentle nudge sent automatically
Tools: Tools: Gmail · Workspace Studio · Claude AI · n8n. Optional: Superhuman, Shortwave
Act as an AI email assistant expert. Help me set up an email response agent.
My business: [Type, size]
Email volume: [Emails per day]
Most common types: [List 5 categories]
My communication style: [Formal / casual / direct / warm]
Generate:
1. CATEGORIZATION RULES: 8 Gmail filter rules covering every email type
2. RESPONSE TEMPLATES: Base template for each category in my voice
3. ROUTING LOGIC: Auto-reply vs draft for review vs immediate attention
4. FOLLOW-UP SEQUENCES: 3-touch timing and copy for unanswered emails
5. TRAINING EXAMPLES: 5 sample emails with ideal AI responses
AI-03
Customer Support Agent & Virtual Assistant
A 24/7 AI agent that handles FAQs, qualifies leads, books appointments, and escalates issues to you — deployed on your website, Instagram DMs, or WhatsApp. Most small businesses lose leads because no one responds at the moment of inquiry.
Customer Support Agent & Virtual Assistant
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Implementation Steps
1.Build a knowledge base from your FAQs, services, and pricing information
2.Deploy a chatbot on your website using Tidio, Intercom, or a custom Voiceflow build
3.Connect to your booking calendar for instant appointment scheduling
4.Set escalation triggers: 'refund,' 'complaint,' or 'urgent' alerts you immediately
5.Add lead qualification: Collect name, email, budget, timeline before human handoff
Act as a conversational AI specialist. Design a customer support agent for my business.
Business: [Name, type, services offered]
Main channels: [Website / Instagram / WhatsApp / SMS]
Top 10 customer questions: [List them]
Booking process: [How appointments work]
Escalation threshold: [What requires human response]
Deliver:
1. CONVERSATION FLOWS: Full script for each of the 10 questions with follow-up branches
2. LEAD QUALIFICATION: 4 questions that identify ideal vs non-ideal customers
3. BOOKING INTEGRATION: How to connect the agent to your calendar
4. ESCALATION SCRIPT: How the AI hands off without frustrating the customer
5. PERSONALITY GUIDE: Tone, language rules, words to use and avoid
AI-04
File Ops Hub: SOPs, Assets & Workflows
Centralize your documents, SOPs, and digital assets in a searchable AI-powered hub. When a team member asks 'Where is the contract template?' — the answer is one search away instead of a 20-minute hunt through email chains.
File Ops Hub: SOPs, Assets & Workflows
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Implementation Steps
1.Audit your files — identify the 20 most-used documents in your business
2.Set up Google Drive with structured folders: /Operations, /Clients, /Marketing, /Finance
3.Upload all SOPs to NotebookLM and create an AI Q&A interface over your own documents
Act as an operations consultant. Build a complete SOP library for my business.
Business type: [Type]
Team size: [Solo / 2-5 / 5-10]
Key recurring processes: [List 10 things you do regularly]
For each process, generate:
PROCESS: [Name]
Owner: [Role responsible]
Trigger: [What starts it]
Tools required: [Apps/software]
Steps: [Numbered, imperative commands]
Success criteria: [How you know it's done right]
Common errors: [What goes wrong and how to catch it]
AI-05
Small Business AI Training & Support
The foundational track — strategic discovery, custom AI tool setup, and a repeatable 90-day roadmap. Whether implementing for yourself or delivering as a workshop, this is the starting point before building any other automation.
Small Business AI Training & Support
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Implementation Steps
1.Conduct a business process audit: Map every task with time and frequency estimates
2.Identify top 5 automation opportunities by ROI (time saved × hourly rate)
3.Select your AI stack: One language model, one automation platform, one data layer
4.Build a 90-day implementation roadmap with weekly milestones
5.Create a training program for your team or clients using this track as the curriculum
Tools: Tools: Claude · ChatGPT · Google Workspace · n8n · Notion. Framework: ROI-first prioritization
Act as an AI implementation consultant. Build a 90-day AI adoption roadmap.
Business: [Name, type, size]
Current tools: [Every app you pay for monthly]
Biggest bottlenecks: [What slows you down most]
Team: [Solo or describe your team]
Monthly tool budget: [$X]
Generate:
1. CURRENT STATE AUDIT: What's working, what isn't, what's missing
2. WEEK 1-2 QUICK WINS: 3 automations implementable in under 2 hours each
3. MONTH 1 PRIORITIES: 5 systems with step-by-step instructions
4. MONTH 2: Deeper integrations and team-facing automations
5. MONTH 3: Full stack operational, reporting live, ready to scale
6. TOOL RECOMMENDATIONS: Specific apps for your situation with costs
Track 2: Marketing & Content5 modules
AI-06
Social Media Automation: Clips, Carousels & Captions
One YouTube video or podcast episode becomes a full week of Instagram Reels, TikTok clips, LinkedIn carousels, and email newsletter content — automatically, without recording anything new. The complete repurposing pipeline.
Social Media Automation: Clips, Carousels & Captions
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Implementation Steps
1.Connect your YouTube channel or podcast RSS to an n8n automation trigger
2.Use Opus Clip or Descript to auto-generate short clips from long-form content
3.Pass each clip to Claude to generate captions in your brand voice for each platform
4.Auto-resize clips: 9:16 for Reels, 1:1 for Instagram feed, 16:9 for LinkedIn
5.Schedule everything to Buffer or Later — one video becomes 7-10 posts per week
Tools: Tools: Opus Clip · Descript · ElevenLabs · HeyGen · Buffer · Later. AI: Claude for captions
Act as a content repurposing strategist. Build my repurposing pipeline.
Content I create: [Podcast / YouTube / Blog / Speaking]
Platforms: [Where I post]
Brand voice: [Casual / expert / inspirational / direct]
Posting goal: [X posts per week per platform]
For each long-form piece I produce, generate:
1. 3 CLIP IDEAS: Exact timestamps and opening hooks for Opus Clip
2. REEL SCRIPT: 30-second version of the strongest clip
3. CAROUSEL OUTLINE: 6 slides (Hook → 4 points → CTA)
4. TWITTER/X THREAD: 7-tweet breakdown
5. EMAIL NEWSLETTER: 200-word summary with link to full content
6. GOOGLE BUSINESS POST: 150 words optimized for local search
AI-07
Content Strategy: YouTube & Social
A complete AI-powered content engine — topic research, scripting, thumbnail creation, SEO metadata, and distribution scheduling. The system that keeps you consistently visible without spending your whole week on content.
Content Strategy: YouTube & Social
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Implementation Steps
1.Build a 90-day content calendar in Google Sheets using Gemini for topic ideation
2.Use TubeBuddy or VidIQ for keyword research: high search volume, low competition
3.Script each video using the Hook-Intro-Content-CTA framework inside Gemini Docs
4.Generate and A/B test thumbnails using Canva AI — track CTR in YouTube Studio
Act as a YouTube growth strategist. Build a complete content system for my channel.
Channel topic: [Your niche]
Target audience: [Who watches — their problems and goals]
Current subscribers: [Number]
Posting goal: [Videos per month]
Monetization: [Ads / Products / Consulting / Sponsorships]
Generate:
1. CONTENT PILLARS: 5 recurring categories that serve my audience
2. 30-VIDEO ROADMAP: Search-optimized titles in Keyword + Benefit format
3. SCRIPT TEMPLATE: Fill-in-the-blank structure for my niche
4. THUMBNAIL FORMULA: Colors, text pattern, image style that drives clicks
5. SEO METADATA: Title formula, description structure, tag clusters
6. POSTING STRATEGY: Best days/times, notification approach, end screen CTA
AI-08
SEO Automation & AI Blogging
Generate SEO-optimized blog posts that rank in Google Search — on autopilot. Research keywords, write long-form articles, optimize for on-page signals, and publish automatically to WordPress, Webflow, or any CMS. 4-8 posts per month without manual writing.
SEO Automation & AI Blogging
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Implementation Steps
1.Use Ahrefs, Semrush, or Google Search Console to find high-intent keywords
2.Build a content brief template: Target keyword, intent, word count, headers, internal links
3.Use Claude or GPT-4o to generate full articles from the brief in your brand voice
4.Run through Surfer SEO or Clearscope to optimize for on-page ranking signals
5.Publish via CMS API or Zapier — schedule 1-2 posts per week automatically
Tools: Tools: Ahrefs · Semrush · Surfer SEO · Claude · ChatGPT · WordPress/Webflow REST API
Act as an SEO content specialist. Write a complete, rank-ready blog post.
Target keyword: [Primary keyword]
Search intent: [Informational / Commercial / Transactional]
Word count: [1,500 / 2,000 / 2,500]
Audience: [Who is reading — their problem]
My business: [Name, type, location if local]
Write the full article:
- SEO Title (60 chars, keyword in first 30 chars)
- Meta description (155 chars, keyword + CTA)
- H1 (different from SEO title)
- Introduction: Hook + problem + solution preview (150 words)
- 5-7 H2 sections (250-350 words each)
- Bullet points throughout
- 3 internal link suggestions [anchor | URL placeholder]
- CTA paragraph driving to [your offer]
- FAQ: 4 questions people also ask
AI-09
Paid Ads Optimization Agent
An AI agent that monitors your Meta, Google, and TikTok ad performance in real time. Automatically pauses ads over CPM threshold, scales budgets on winning ROAS, and delivers a daily performance brief — so you never waste money on dead campaigns.
Paid Ads Optimization Agent
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Implementation Steps
1.Connect ad accounts to Google Looker Studio or DataBox for a unified view
2.Define optimization rules: Kill if CPM > $25, Scale if ROAS > 3x, Alert if CTR < 1.5%
3.Build a Make/n8n automation that checks performance every 24 hours and applies rules
4.Add a daily Slack or email briefing: Top 3 performers, bottom 3, recommended actions
5.Set creative rotation: Ad frequency > 3 → auto-swap in a new creative variant
Tools: Tools: Meta Ads Manager · Google Ads · Make/n8n · Slack · Google Looker Studio · Supermetrics
Act as a paid media analyst. Build an ad optimization system.
Platforms: [Meta / Google / TikTok / All]
Monthly budget: [$X]
Current results: [What's working, what isn't]
Goal: [Sales / Leads / Traffic / Awareness]
Generate:
1. OPTIMIZATION RULES: Conditions and actions for CPM, CTR, CPC, ROAS thresholds
2. DAILY BRIEF TEMPLATE: Format for your automated performance report
3. CREATIVE TESTING FRAMEWORK: Variables to test, sample size, when to call a winner
4. BUDGET ALLOCATION: How to distribute across campaigns, ad sets, and audiences
5. SCALING PLAYBOOK: Steps for doubling budget without killing performance
AI-10
Podcast Automation & Repurposing
Record once — distribute everywhere, automatically. Raw audio becomes transcripts, show notes, social clips, audiograms, newsletter summaries, and SEO blog posts — all without manual effort after the recording ends.
Podcast Automation & Repurposing
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Implementation Steps
1.Connect Descript or Riverside for automatic transcription of each episode
2.Use Claude to generate show notes, chapter markers, and key quotes from the transcript
3.Build n8n automation: Published → transcribed → show notes → blog post → social posts scheduled
4.Use Opus Clip to extract the 3 strongest 60-second clips for Reels and TikTok
5.Spotify for Podcasters auto-distributes to Apple, Google, Amazon, and Spotify in one upload
Tools: Tools: Descript · Opus Clip · ElevenLabs · Spotify for Podcasters · Buffer. AI: Claude for show notes
Act as a podcast production specialist. Build a complete repurposing system.
Show name: [Name]
Episode length: [Minutes]
Niche: [What you cover]
Distribution: [Where you publish]
Content goals: [Leads / sponsors / community / revenue]
For each episode, generate the full package:
1. SHOW NOTES (350 words): Summary, 5 takeaways, resources mentioned
2. SEO BLOG POST (800 words): Full article with headers
3. EMAIL NEWSLETTER (200 words): Conversational summary with listen link
4. 5 SOCIAL POSTS: One per platform in the right format for each
5. CLIP BRIEF: 3 timestamps most likely to make high-engagement short clips
6. CHAPTER MARKERS: Time-coded titles for Spotify and YouTube
Track 3: Brand & Creative4 modules
AI-11
Brand Builder Program: AI & Automation
Define your visual identity, voice, and positioning — then use AI to maintain that consistency across every platform and every piece of content. The track that makes everything else look professional and intentional.
Brand Builder Program: AI & Automation
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Implementation Steps
1.Define your Brand Foundation: Mission, vision, values, positioning statement, target persona
2.Build Visual Identity: Color palette, typography, logo rules, icon library in Canva Brand Kit
3.Write a Brand Voice Guide: 3 voice attributes, platform tone adjustments, words to use/avoid
4.Set up Claude with a Brand Identity System Prompt — on-brand content generated automatically
5.Create a template library: Email signatures, proposal covers, social templates, deck designs
Tools: Tools: Canva Brand Kit · Claude · Gemini · Google Slides · Adobe Express
Act as a brand strategist. Build a complete Brand Identity System.
Business: [Name, type, location]
What I do: [Service or product description]
Ideal customer: [Detailed profile — who they are, what they struggle with]
How I'm different: [What competitors miss that I deliver]
Brands I admire: [2-3 with reasons]
Deliver:
1. POSITIONING STATEMENT: Who I serve, what I do, why it matters — one sentence
2. BRAND PERSONALITY: 3 core attributes with definitions and content examples
3. VISUAL BRIEF: Hex codes, font pairing, imagery style, logo usage rules
4. VOICE GUIDE: Words to use, words to avoid, tone by platform
5. IDEAL CUSTOMER PROFILE: Full persona with goals, frustrations, and buying triggers
6. ELEVATOR PITCH: 10-second, 30-second, and 2-minute versions
AI-12
No-Code Website Automations
Add AI-powered lead capture, chatbot qualification, automated follow-up, and real-time notifications to your existing website — no developer required. Works on Webflow, Squarespace, WordPress, or any platform.
No-Code Website Automations
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Implementation Steps
1.Add a lead capture form with Tally or Typeform → personalized welcome email fires on submit
2.Deploy a Tidio or Intercom chatbot that qualifies visitors with 3 questions before booking
3.Set up exit-intent popup offering a lead magnet in exchange for email address
4.Build a 5-email nurture sequence: Subscriber joins → value delivered → offer on day 11
5.Connect contact form to CRM, Slack notification, and auto-reply simultaneously
Act as a conversion specialist. Design the complete automation layer for my website.
Platform: [Webflow / WordPress / Squarespace / Other]
Business type: [Services / Products]
Primary goal: [Capture leads / Book calls / Sell products]
Monthly visitors: [Number]
Design:
1. LEAD CAPTURE: What to offer, where to place forms, copy for each
2. CHATBOT FLOW: 5-question qualification with branching logic
3. WELCOME SEQUENCE: 5 emails, day by day, full copy
4. EXIT INTENT: Popup copy, offer, and what happens after opt-in
5. FORM-TO-CRM MAP: Every field mapped, every trigger defined
6. RETARGETING: Pixel placement, audience rules, first ad to show visitors
AI-13
Community Engagement Agent
An AI agent that monitors your community — Facebook Group, Discord, Slack, or Instagram comments — responds to common questions in your voice, surfaces important messages, and keeps engagement active when you're not online.
Community Engagement Agent
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Implementation Steps
1.Build a knowledge base from your most frequently asked community questions
2.Deploy ManyChat on Instagram to auto-reply to DMs and comment triggers
3.Set up Slack/Discord bot via Zapier to handle FAQ responses automatically
4.Create: New member joins → personalized welcome → introduce to 3 related posts
5.Track weekly: Response rate, active members, top posts, churn signals
Act as a community manager. Build an AI engagement system for my community.
Platform: [Facebook Group / Discord / Slack / Instagram]
Size: [Members]
Focus: [Topic/niche]
Top 10 questions: [List them]
Success definition: [What does a great week look like]
Build:
1. WELCOME SEQUENCE: What new members see in first 48 hours
2. FAQ LIBRARY: 10 questions with scripted responses in my voice
3. ENGAGEMENT TRIGGERS: Automated prompts that spark conversation on slow days
4. MODERATION RULES: Auto-remove, flag for review, escalation
5. WIN AMPLIFICATION: Celebrate member wins automatically
6. CHURN PREVENTION: Identify and re-engage quiet members
AI-14
Event Automation & Live Stream Support
Automate your entire event lifecycle — registration, reminders, live stream management, and post-event follow-up. Every event becomes a content library, a lead list, and a replay archive automatically.
Event Automation & Live Stream Support
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Implementation Steps
1.Set up registration with Luma or Eventbrite → CRM + email list auto-populated
Act as an event marketing specialist. Build a complete event automation system.
Event type: [Webinar / Workshop / Live Event]
Expected attendance: [Number]
Platform: [Zoom / Streamyard / In-person]
Goal: [Sell / Educate / Lead gen / Community]
Build:
1. REGISTRATION FLOW: Form → confirmation → CRM tag → calendar invite
2. PRE-EVENT SEQUENCE: Email + SMS copy for each touchpoint
3. DAY-OF CHECKLIST: Tech setup, stream settings, backup plans
4. LIVE ENGAGEMENT: Poll questions, chat prompts, CTA timing
5. POST-EVENT FOLLOW-UP: 4-email sequence with timing and CTAs
6. REPURPOSING PLAN: What to do with the recording in the 72 hours after
Track 4: Sales & Growth4 modules
AI-15
Sales & Lead Generation Systems
Automated prospecting that identifies ideal customers, sends personalized outreach, tracks responses, and moves leads through your pipeline — without a full sales team. This system works while you sleep.
Sales & Lead Generation Systems
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Implementation Steps
1.Define your Ideal Customer Profile: Industry, size, role, pain point, buying trigger
2.Build a lead list with Apollo.io, Hunter.io, or LinkedIn Sales Navigator
3.Write a 4-touch outreach sequence using Claude: Value → Case study → Social proof → Direct ask
4.Automate follow-up: No reply in 3 days → nudge → cold after 14 days
5.Track every deal in a pipeline with probability scores and next-action reminders
Act as a B2B sales specialist. Build a complete outreach system.
My business: [Name, type, what I sell]
Ideal customer: [Industry, size, role, location]
Offer: [What I'm pitching]
Proof: [Results, case studies, testimonials]
Channel: [Email / LinkedIn / DM]
Generate a 4-touch outreach sequence:
TOUCH 1 (Day 1): Subject + 5-sentence email. Pure value, no pitch.
TOUCH 2 (Day 4): Follow-up referencing touch 1. Specific insight about their business.
TOUCH 3 (Day 9): Social proof. 2-sentence case study. One question. Simple CTA.
TOUCH 4 (Day 14): Breakup email. Honest, light, leaves door open.
For each: Subject line, full email, LinkedIn DM version, specific CTA.
Personalization tokens: [Name], [Company], [Pain point], [Recent news]
AI-16
Custom CRM & Customer Segmentation
A CRM built around your actual workflow. Automated segmentation tags customers by behavior, purchase history, and stage — so your follow-up is always relevant, timely, and personal even as your list grows.
Custom CRM & Customer Segmentation
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Implementation Steps
1.Build your CRM in Airtable, Notion, or HubSpot with custom fields for your sales process
2.Define segments: New lead, Active prospect, Warm, Client, Past client, Referral source
3.Set behavioral triggers: Email opened 3x → upgrade to Warm → schedule sales call reminder
4.Track lifetime value: Every purchase logged, average order calculated, churn risk flagged
5.Create segment-specific email sequences — each group gets messages for their exact stage
Act as a CRM architect. Design a custom CRM with automated segmentation.
Business type: [Services / Products / Both]
Customer journey: [First touch to repeat buyer — describe stages]
Current tools: [What I use now]
Key behaviors to track: [Purchases, opens, clicks, referrals, support]
Deliver:
1. CRM FIELD STRUCTURE: Every data point with field type and why it matters
2. SEGMENTATION LOGIC: 6 segments with entry criteria, exit criteria, and actions
3. AUTOMATION TRIGGERS: 8 behavioral triggers (example: Opens 3 emails → move to Hot)
4. PIPELINE STAGES: Your exact stages with definition, next action, probability
5. REPORTING DASHBOARD: 6 weekly metrics and how to calculate them
6. INTEGRATION MAP: How CRM connects to email, ads, calendar, and payment processor
AI-17
Proposal & Document Automation
Generate professional proposals, contracts, and scopes of work in seconds. AI fills in client details from your CRM and sends for e-signature automatically — discovery call to signed agreement in under an hour.
Proposal & Document Automation
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Implementation Steps
1.Build proposal templates in Google Docs or PandaDoc with smart fields that auto-fill from CRM
Act as a business development specialist. Automate my proposal and contracting process.
Services with prices: [List]
Average deal size: [$X]
Sales cycle: [Days from first contact to signature]
Common objections: [What stops people from signing]
Generate:
1. PROPOSAL TEMPLATE: Full structure with copy and fill-in-the-blank variables
2. CRM-TO-PROPOSAL MAP: Which fields populate which sections automatically
3. FOLLOW-UP SEQUENCE: 3 emails if proposal is unread or unsigned
4. OBJECTION HANDLER: One paragraph per objection to add to proposals
5. CONTRACT CLAUSES: 5 protective clauses every service business needs
6. ONBOARDING TRIGGER: What fires automatically the moment a contract is signed
AI-18
Bookings & Scheduling Automation
Eliminate back-and-forth scheduling. AI booking with automatic reminders, intake forms, and follow-up sequences — from the moment someone books to the moment you deliver, the workflow runs itself.
Bookings & Scheduling Automation
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Implementation Steps
1.Set up Calendly or Cal.com with intake questions that qualify leads before booking
2.Connect calendar to CRM: Every booking creates or updates a contact automatically
Act as a scheduling automation specialist. Design a complete booking system.
Service type: [Consultation / Class / Treatment]
Length: [Minutes]
Booking platform: [Calendly / Cal.com / Other]
Pre-call requirements: [Intake form, payment, prep materials]
Post-appointment goal: [Next session / Review / Upsell / Onboard]
Build:
1. INTAKE FORM: 6 questions that prepare you without overwhelming the client
2. CONFIRMATION EMAIL: Exact words to send immediately after booking
3. REMINDER SEQUENCE: Copy for 24-hour, 1-hour, and 15-minute reminders
4. PRE-CALL BRIEFING: Auto-generated intake summary sent to you 30 min before
5. POST-CALL FOLLOW-UP: Email within 2 hours with notes and next steps
6. NO-SHOW RECOVERY: 3-touch sequence to reschedule without damaging trust
Track 5: Operations & Finance4 modules
AI-19
Analytics Dashboard & Reporting
A real-time dashboard pulling from all your platforms — revenue, traffic, social, ads, email — into one view. AI surfaces what matters and tells you what to do. Stop spending an hour building weekly reports manually.
Analytics Dashboard & Reporting
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Implementation Steps
1.Identify your 10 most important business metrics: Revenue, leads, conversion rate, CAC, LTV
2.Connect sources to Google Looker Studio: Stripe, Google Analytics, Meta Ads, Mailchimp
3.Build automated weekly report: Every Monday 8am → email with 10 KPIs + AI commentary
Act as a business intelligence specialist. Design a complete analytics system.
Business type: [Type]
Revenue model: [How you make money]
Current tools: [Every app you use]
Biggest reporting pain: [What takes most time manually]
Build:
1. KPI HIERARCHY: 10 metrics as North Star → Leading Indicators → Lagging Indicators
2. DASHBOARD LAYOUT: Which metrics where, with what visualizations
3. DATA SOURCE MAP: Which tool feeds which metric
4. AUTOMATED REPORT: The weekly email with commentary on each number
5. ALERT THRESHOLDS: When to notify and what action to take
6. QUARTERLY REVIEW: What to analyze, what questions to ask, how to set targets
AI-20
Accounting & Finance Automations
Automate invoice generation, expense categorization, payment reminders, and financial reporting. Connect your payment processor to your accounting software — every transaction categorized, every invoice tracked, every overdue payment followed up on.
Accounting & Finance Automations
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Implementation Steps
1.Connect Stripe/Square to QuickBooks or Xero — every payment auto-reconciled in real time
2.Automatic invoice generation: Deal closed in CRM → invoice created and sent to client
3.Payment reminder sequence: Unpaid at 7 days → reminder → 14 days → firmer → 30 days → final
4.Expense automation: Receipt photo → Dext/Hubdoc extracts data → auto-categorized
5.Monthly P&L auto-generated and emailed to yourself on the 1st of each month
Act as a financial operations specialist. Build a complete accounting automation system.
Business type: [Services / Products / Mixed]
Revenue model: [Project / Retainer / One-time / Subscription]
Current bookkeeping: [Manual / QuickBooks / Xero]
Payment processor: [Stripe / Square / PayPal]
Monthly transaction volume: [Approximate]
Build:
1. CHART OF ACCOUNTS: Categories for your specific business type
2. INVOICE AUTOMATION: Trigger, template, and follow-up rules
3. EXPENSE WORKFLOW: Receipt to categorized transaction in under 60 seconds
4. PAYMENT REMINDERS: 4-touch copy with escalating firmness
5. MONTHLY REPORTING: P&L structure and the 5 numbers to review
6. CASH FLOW FORECAST: Formula to predict 90-day cash position
AI-21
Onboarding & HR Automation
Automate new hire or client onboarding — welcome emails, document collection, training delivery, task assignment, and milestone check-ins — without manual coordination. The first impression automated, the paperwork automated, the training automated.
Onboarding & HR Automation
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Implementation Steps
1.Build an onboarding checklist in Notion or Airtable with tasks, owners, and due dates
2.Trigger: Contract signed → welcome email → portal access granted → task list created
3.Deliver training: Day 1 email → Day 3 video → Day 7 check-in → Day 14 review call
4.Collect documents automatically: DocuSign for contracts, Typeform for intake, Drive folder created
5.Track: Day 3 task incomplete → automated nudge → human flag if still incomplete on Day 5
Act as an onboarding specialist. Build a complete automated onboarding system.
Onboarding for: [New clients / New hires / Contractors]
Duration: [Days to full activation]
Milestones: [What does successfully onboarded look like]
Current friction: [What falls through the cracks today]
Tools available: [List your apps]
Build:
1. ONBOARDING CHECKLIST: Every task with owner, due date, completion trigger
2. WELCOME SEQUENCE: Day 1, 3, 7, 14 emails with full copy
3. DOCUMENT COLLECTION: What to collect, format, and where it goes
4. TRAINING DELIVERY: How to drip content without overwhelming in week 1
5. CHECK-IN SYSTEM: Automated touchpoints that feel human
6. OFFBOARDING FLOW: How to cleanly exit a client or team member
AI-22
Merch & eCommerce Automation
Connect your store to fulfillment, email, inventory, and ads platforms. Abandoned cart recovery, post-purchase upsell sequences, low stock alerts, reorder triggers, and re-engagement campaigns — all running without daily management.
Merch & eCommerce Automation
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Implementation Steps
1.Connect Square Online or Shopify to Klaviyo for behavior-based email automations
Act as an eCommerce growth specialist. Build a complete automation system.
Store platform: [Square / Shopify / WooCommerce]
Product type: [Physical / Digital / Merch / Services]
Average order value: [$X]
Top 3 products: [List]
Email platform: [Klaviyo / Mailchimp]
Build:
1. ABANDONED CART: 3 emails with timing, subject lines, and copy
2. POST-PURCHASE FLOW: Thank you → upsell → review ask → reorder trigger
3. BROWSE ABANDONMENT: For visitors who didn't add to cart
4. WIN-BACK: For customers who haven't bought in 90+ days
5. INVENTORY ALERTS: Thresholds, reorder triggers, supplier templates
6. AD AUDIENCE SYNC: Which segments to retarget and what creative angle
Real Business Case Studies9 Industries · Real Results from byrdie.ai
Case 01
Customer Service AI
How AI customer service agents reduce response time to under 2 minutes, handle 80% of inquiries without human intervention, and cut support costs by 60% — deployed for a small business with a team of 3.
The AI-powered conversion funnel — from first ad click through personalized landing page, automated nurture, and retargeting — achieving 3-5x higher conversion than standard campaigns.
How a solo creator automated their entire content pipeline using ElevenLabs, HeyGen, and n8n — producing a week of content in 90 minutes and growing 2K to 18K followers in 4 months.
A Los Angeles real estate agent used AI for property descriptions, buyer matching, and automated follow-up to cut average days-on-market from 47 to 11.
How wellness practitioners track client progress, generate session summaries, and automate between-session communication while maintaining full privacy compliance.
How coaches and content creators use AI to define brand positioning, repurpose every piece of content into 7 formats, and automate their entire client pipeline.
A complete architecture walkthrough of a fully automated business — lead generation through delivery, billing, and follow-up — running largely without daily intervention.
The time audit that identifies where hours are actually going, which tasks are worth your time, and how to automate everything else — a real business reclaims 22 hours per week.
How the Byrdie.AI content engine turns one topic into blog posts, captions, newsletters, and scripts automatically — a solo creator producing 40+ content pieces weekly.